Drag Queen Kitty Scott-Claus teamed up with a supermarket clothing brand to create a changing room experience like no other – complete with treadmills and a body confidence class. The one-of-a-kind, dynamic changing room was set up by Tu, to allow customers to get a better impression of how outfits they tried on would feel – and look – in everyday life.
The machinery allowed people to move around in their outfits – after a poll of 2,000 adults revealed one in five feel changing rooms are too lacking in space. And 15 per cent feel insecure when testing out an outfit in a store – so Tu offered the body confidence workshop to show customers how to treat life like a catwalk.
Former RuPaul's Drag Race UK contestant, Kitty Scott-Claus, who teamed up with Sainsbury's Tu clothing to create the pop-up, said: “Body confidence is so important. I want people to share how I feel as a Drag Queen, empowered and happy, strutting their own confidence with pride.
