One in three Gen Z aren't familiar with the Beatles, one study shows.
Radio company Roberts surveyed 2,000 UK respondents to find out how familiar they are with various artists, their views on music, and how, or even if, their tastes had developed. They found only one in two are familiar with David Bowie, and almost a third were unfamiliar with The Beatles.
Gen Z is the term used to refer to those born from the mid to late 1990s up until the early 2010s.
