An insightful video saw young adults challenged to guess the occupation of a farmer based on his clothing – proving that one in three have no idea about what is involved in farming.
Dairy farmer Adam Johnstone, 27, from Hampshire, took to the streets dressed in shorts, a jumper, and a jacket, and asked passers-by what they thought he did for a living.
Adam even gave them clues on his daily responsibilities – including scientific testing, driving positive change for the climate, and spending a lot of time in the great outdoors.
