Gender-based violence is a worldwide epidemic, with statistics showing that one in three women are subjected to physical or sexual violence in their lifetime. And with intimate partner violence seeing a devastating rise in recent years, an estimated one in four teenage girls (aged 15-19) have now experienced physical and/or sexual abuse from an intimate partner or husband. Beyond that, one in five (22%) women have witnessed their friend having their appearance influenced or controlled by a partner and more than a quarter (27%) said they didn't say anything or take action because they didn't think it was their place*. As a result, 25th November marks the International Day for the Elimination of Violence Against Women, a crucial opportunity to continue advocating for the urgent change needed to build a safer world for women and girls.
And beauty brand Avon is at the forefront of the fight against intimate partner violence, with a 20-year-strong legacy of speaking out on gender-based abuse. Last year, the brand's Reverse Makeup Tutorial campaign increased visits to sources of help and support for survivors of abuse by 28%. On top of that, to date, Avon has contributed more than $91m to help end gender-based violence, helping almost 15million women globally.
