Avon has announced grants of more than £1.2million to more than 35 domestic violence NGOs around the globe, including £12,500 to Refuge charity in the UK. The beauty brand is also once again partnering with global charity, NO MORE, to raise awareness of the signs of abuse.
This year, 16 Days of Activism coincides with the biggest football event making it more pertinent, as research from The Centre of Economic Performance shows domestic abuse increases following the end of a football game, peaking at 10 hours after the game. The tournament presents a potentially busy period for domestic violence charities and NGOs, with helpline’s expected to host over 4,000 support sessions during this time.
Avon’s donation will help to keep services, like national domestic abuse helplines, running and offering crucial support to survivors.