As Remco Evenepoel picked himself off the ground after he had been 'doored' by a Belgian postal vehicle in December, he was probably not thinking about starring in a successful advertising campaign.
However, that is exactly what happened, with the Belgian postal service - bpost - creating an advertising campaign around the 'Remco Reflex', encouraging drivers to use the 'Dutch reach' in order to check for approaching cyclists. The Dutch reach is a technique where you open the door with the opposite arm, in order to force yourself to look behind you.
