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International Business Times UK
International Business Times UK
Technology
Vinay Patel

One-Fourth of Galaxy S24 Users Buy for AI Features, Study Shows

Galaxy Samsung Germany United States
A new study suggest Galaxy AI was the driving force behind some Samsung fans' decision to purchase a Galaxy S24 series phone. (Credit: Wikimedia Commons)

Despite some shortcomings, Samsung's latest Galaxy S24 series smartphones managed to garner huge popularity among smartphone users. A new study has attributed the lineup's success to its AI-powered functionalities.

Samsung is the first major smartphone manufacturer to cash in on the popularity of artificial intelligence (AI) by integrating its technology into the Galaxy S24 series. On top of that, the Korean brand embraced AI as a strategy to lure more buyers.

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