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Salon
Salon
Lifestyle
Kenneth Womack

One fan made Global Beatles Day reality

Beatles Ed Sullivan Paul McCartney The Beatles Apple Corps

In 2009, lifelong Beatles fan Faith Cohen launched Global Beatles Day on a wing and a prayer. A truly grassroots effort, Global Beatles Day has slowly but surely emerged as a bona fide tradition over the years, celebrated annually around the world on June 25.

But 2026 is already shaping up very differently. Just this week, newly minted Apple Corps CEO Tom Greene formally acknowledged Global Beatles Day, writing to Cohen that “more than ever, the message of The Beatles, and of ‘All You Need Is Love,’ speaks to something vital for community, connection and the power of bringing people together. That is what makes Global Beatles Day so special. It asks nothing more than for people, wherever they are, to stop, listen and share a little joy.”

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