Billionaire Tom Steyer is currently orchestrating a massive spending spree in the race for California governor. This financial push is designed to saturate mobile devices and television screens across the state, particularly in Los Angeles. His high-dollar strategy has drawn sharp criticism from opponents who argue he is attempting to purchase the state’s most powerful position.
Data from the advertising tracker AdImpact reveals that Steyer has booked or already spent over $115 million on radio, cable, and broadcast TV ads. Per AP News, this amount outstrips the combined ad buys of all his major competitors by tens of millions of dollars. If he successfully navigates the June 2 primary election, he is on track to potentially surpass the $178.5 million record set by Republican Meg Whitman during her 2010 gubernatorial campaign.
