At this point, Taylor Swift could probably walk into a laundromat, hum a few bars of an unreleased song, and the entire internet would blow up over it. But when she appeared on her boyfriend Travis Kelce and his brother’s New Heights podcast, the ripple effects went far beyond fandom. Swift’s debut on the show didn’t just break the internet, but it might have rewritten the playbook for what the Kelce brothers’ side hustle looks like going forward.
According to a report by Reality Tea, advertisers are now circling the show like it’s the last parking spot at a Chiefs home game. The singer-songwriter’s episode was an instant phenomenon, pulling in more than 10 million YouTube views in its first 16 hours and, as Billboard noted, smashing records for concurrent livestream listeners (1.3 million, the most for any podcast on YouTube’s dedicated platform since it launched in 2023).
