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Digital Camera World
Digital Camera World
Gavin Stoker

Once the digicam’s last gasp, here’s why the waterproof cameras kept the compact market afloat

OM System TG-7 Tough.

Until the recent revival in the fortunes of the humble, fixed-lens compact camera, or point-and-shoot camera, it’s fair to assume that, for most of us, this type of pocket camera had disappeared completely.

By the 2010s, we were all using smartphone cameras, and so most low-resolution, standalone snapshots with their 3x or 4x optical zooms were banished to a drawer or listed on eBay. The manufacturers themselves also contributed to the demise of compact cameras. As demand decreased, they simply stopped manufacturing them.

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