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Los Angeles Times
Los Angeles Times
Sport
Thuc Nhi Nguyen

Once empowered by Title IX, female athletes are now among big winners in new NIL era

NIL Jada Williams UCLA MO NCAA Paige Bueckers Instagram Basketball Damian Lillard Spalding

LOS ANGELES — An 8-year-old girl grasps the chain on a playground swing.

"If you let me play," she begins.

During the rest of Nike's ad that first aired in 1995, young girls play on a merry-go-round, sit on a swing and throw a softball while a list of statistics show the physical and emotional advantages of playing sports.

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