As Onam nears, blooms in various hues have begun to dot the rural landscape of the district. Oleanders, chrysanthemum, jasmine, and marigold are being grown in various grama panchayats with an eye on the profitable Onam market.
In Parassala block panchayat, the flowers are being cultivated in more than an acre of fallow land at a cost of ₹5 lakh.