Like others in the technology space, the Pro AV industry tends to put a weighted emphasis on the importance of the technical strengths of a team or individual, even though business know-how is what leads to the success of most companies. Having groundbreaking products, the brightest engineering minds, or the most state-of-the-art solutions does not necessarily equate to the strongest companies. What is most critical is how organizations combine these assets with business expertise to create profitable firms that help their clients succeed.
