In many industries built upon custom services and solutions, including AV, sales can have a negative stigma and be considered a four-letter word. In general, there is a natural tension between those in technical and sales roles due to their skillsets, inherent personalities, and communication styles. However, finding a middle ground where these key areas can align and collaborate to benefit clients and the organizations they represent is important.
[Viewpoint: An Invitation for Collaboration]
Like it or not, sales play a crucial role in the success of all businesses. They are the oxygen that fuels business operations, growth, and well-being. Without sales, businesses do not exist—and without sales growth, businesses struggle to survive long-term. So, if sales are essential to every organization's well-being, why would salespeople be viewed adversely?
