
I started watching Hulu's The Secret Lives of Mormon Wives for the drama. Pregnancies! Arrests! Backstabbing, confirmed via an anonymous "Truth Box"! The producers really got me with the "Unholy" needle drop in the trailer, and I was strapped into the #MomTok rollercoaster without having seen a single one of their videos on my own "For You" page prior. I'm an anomaly; the cast of moms-turned-influencers has a combined ten million followers on TikTok.
By the time the credits rolled over the final episode, I wasn't just wondering if MomTok would survive the fallout from the show's various scandals. I was also fixated on their style—the loud-luxury-meets-accessible fashion pieces the cast wore through every baby shower, girls' trip, and confessional post-mortem.