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TechRadar
TechRadar
Wayne Williams

On the day that Apple turned 50, the iconic US company that inspired Steve Jobs with the GUI hit rock bottom and may be on the path to obscurity

Steve Jobs Apple Xerox Steve Bandrowczak
Xerox.
  • Apple celebrates five decades of consumer success while Xerox leadership change shows its decline
  • Historic Xerox research once shaped graphical computing yet failed to deliver lasting commercial dominance
  • New CEO inherits legacy brand that still operates widely but struggles for modern relevance
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