The Evening Standard’s Cost of Living Christmas Appeal burst through the £3.3 million mark on Monday thanks to a £100,000 donation from TK Maxx, as British tennis star Sir Andy Murray called on people to “pull together” and “make a difference” to those who need help most.
The two-time Wimbledon champion backed our On the Breadline emergency appeal in partnership with Comic Relief and said: “This winter will be incredibly challenging and difficult for so many. I have been proud to support Comic Relief over the years and know this appeal will reach those who need help most.
“It has never been more vital for us to come together and make a difference.”
The donation comprises a £70,000 cash donation and £30,000 in multi-retailer vouchers from TK Maxx and its Homesense brand that will be given out to charities funded by our appeal.
Deborah Dolce, trustee for the TK Maxx, said: “As part of our on-going commitment to help vulnerable families and children in our local communities, we are pleased to support the On the Breadline appeal this Christmas.
“As ever, Comic Relief and the Evening Standard and Independent are working at the heart of the most important issues facing our society.” It follows donations from Sainsbury’s, Neptune Energy, Grant Gordon (founder of The Childhood Trust) and a £1 million pledge from Comic Relief.”
