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Birmingham Post
Birmingham Post
Business
Anna Wise, PA Business Reporter

On The Beach sees strong demand for five-star and long-haul holidays - but cost of living crisis hits cheaper trips

Online travel group On The Beach says a surge in demand for five-star and long-haul holiday bookings has help lift its full-year sales by 16% despite a fall in demand for cheaper breaks.

The group said sales were ahead of pre-pandemic levels as people resumed travelling following the removal of global pandemic restrictions. Its sales rose by a quarter in the six months to September 30 compared to the same period last year.

Manchester-based OTB said its value three-star holiday sales took a hit amid growing cost-of-living concerns in recent months.

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