Swiss footwear company On Holding (NYSE:ONON) will offer no Black Friday deals in an effort to solidify itself as a premium brand, company officials recently said.
"We’re going into this holiday season with a full price strategy," On Executive co-Chairman Caspar Coppetti said during the company's Q3 earnings call last week. "So we have no discounts coming up, and that’s against the backdrop of a very price-competitive environment. So we’re really staying true to the discipline that the premium strategy demands."
