On Running is enjoying rapid growth as it seeks to disrupt the world of sneakers, and now it’s ready to check off a landmark with its very first collaboration.
Loewe has been tapped as On’s first creative partner, and together they’ve designed a collection of delightfully colorful footwear and apparel. The sneaker component of the capsule is made up of several iterations of both the Cloudrock, an ultra-comfy hiking boot, and the Cloudventure, a highly technical trail-running sneaker. Essentials for running and light hiking then make up the apparel, as a mix of blue, orange, and khaki show why Loewe has one of the best senses of color in the game.
