On’s latest creation gives a more literal meaning to carbon footprint. The footwear brand is introducing the Cloudprime, a sneaker with EVA foam made from carbon emissions. The new material is called CleanCloud and comes from a four-way partnership with LanzaTech, Borealis, and Technip.
Over five years in the making, CleanCloud uses carbon emissions as a raw material to form the Cloudprime’s midsole and eliminates the need for petroleum. On hopes to use CleanCloud more in the future as it moves toward making all of its offerings fossil free and fully circular.
