Just 15 years ago On was a new entrant in a sports shoe market filled with several well-established competitors: Nike, Adidas, and Hoka. But the company’s novel shoes—identifiable with their base that looks like a layer of hollow pebbles—won hearts as more sports enthusiasts discovered them.
Today, the Swiss company reached a record high in sales, worth over $700 million, during its third quarter of 2024 and is continuing to rethink every aspect of how athletic shoes are made.
