The Omoda 7 sits in an interesting place within Chery’s growing UK lineup. It shares plenty with the Jaecoo 7 underneath, yet the positioning is very deliberate. Where Jaecoo leans into a more traditional SUV look – with more than a hint of Range Rover about it – Omoda is pushing a more futuristic, design-led identity. The company’s “drive a new future” tagline is apparently aimed at modern, trend-savvy, eco-minded buyers who want something that stands out in the supermarket car park rather than blends in.
The Omoda 7 is 4.66m long, making it 160mm longer than the Jaecoo 7 – but the differentiation is more visual than dimensional. Up front there’s an X-shaped signature graphic that I completely missed, while the hexagonal detailing within the borderless grille is more of a standout statement.
