"Brands get a tie-in money can't buy and NASA works its way into the minds of everyday people."
That is the pitch made by marketing maven Kelly Jones (Scarlett Johansson) in the new movie "Fly Me to the Moon," now in theaters. A fictional romantic comedy set against a sometimes accurate but often not retelling of the Apollo 11 moon landing, the film is loosely based on NASA's real efforts to sell the moon missions to the American public and the world.
"In reality, it was a team of marketers and they were all men. In our case, it is one person and she's a woman," said Greg Berlanti, director of "Fly Me to the Moon," in an interview with collectSPACE. "I was born in '72 and I grew up knowing Tang and Omega watches and how associated they were with the program. There were so many products at that time that we still associate with the astronauts."
