The house of Prada, currently under the creative direction of Miuccia Prada and Belgian designer Raf Simons, stands distinct in the landscape of fashion. Its style is characterised by a dual narrative: on one side, Prada embodies a timeless elegance rooted in sophisticated cultural references, such as Italian neorealism. On the other, it boldly ventures into cutting-edge modernity, bravely skirting the edges of banality.
A Prada fashion show is the prime setting for observing these narratives, particularly when they take on the language of architecture. Here, we are granted a view of how the future of fashion might materialise. Since Miuccia Prada introduced her first womenswear line for the family-owned business in 1988, these runway shows have proved a benchmark to gauge the zeitgeist.
