Paris Olympics Account for 43% of Ad-Spending Growth in July

Mike Tirico hosts Olympic coverage for NBC.

NBCUniversal's record-setting sales of advertising during the Paris Summer Olympics gave the overall ad market a boost in June, according to the latest figures from ad tracking company Guideline.

Even though the Olympics were on for only five days in July, ad spending was up 14% from a year ago, with spending on the Paris Games accounting for 43% of the increase.