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Creative Bloq

Technology

Jenna Isken

Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship

Gold Olympics Airbnb Olympics

A photo from an Airbnb brand campaign for the Paris 2024 Olympic Games.

The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands are rewriting the playbook, transforming the world's biggest sporting event into a catalyst for unity and social change. Here's how the most innovative players are breaking away from the pack.

The new podium: engagement over exposure

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