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International Business Times
International Business Times
Business
Matthieu DEMEESTERE

Olympic Deal Shows Bubbling Market For Zero-alcohol Beers

Alcohol AB InBev an Olympic Games Paris
Zero-alcohol beer is a small but growing segment of the beverage market -- with the Olympic link aiming to boost uptake (Credit: AFP)

For the first time this summer, as sportswomen and men strive for victory in Paris, spectators will be able to sip the official beer of an Olympic Games.

But the tipple won't go to their heads: it will be the alcohol-free version of the popular Mexican brand Corona.

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