If you have been paying any attention to the UK singles chart recently, it can hardly have escaped your notice that for the last couple of months it has been utterly dominated by the soundtrack for the Netflix smash KPop Demon Hunters. At the time of writing, Golden, by the cartoon’s chief protagonists Huntr/x, is enjoying its seventh week at No 1: a couple of weeks back, songs from the film would have occupied seven places in the Top 10 had chart rules not limited artists to three appearances in the Top 40.
The most striking challenge to its supremacy has been mounted by London singer-songwriter Olivia Dean. Her single Man I Need has been dug in at No 2 for the last month and has been joined in the Top 10 by its predecessor, Nice to Each Other, and her collaboration with Sam Fender, Rein Me In. Further down the Top 20, her old single Dive is enjoying an unexpected new lease of life. Were it not for a made-up K-pop band, one suspects we’d be talking about Dean’s ongoing success as the pop phenomenon of the moment, and not just in the UK: Man I Need is the fifth most played song in the world on Spotify at the time of writing.
