The Bored Apes have taken over everything from cereal boxes to movies, and a new collaboration signals their reign isn’t coming to an end soon. Old Navy has revealed a partnership with Bored Ape Yacht Club (BAYC), creating a gender-neutral T-shirt alongside the NFT project. The design depicts Bored Ape #7285 atop a heather gray background color referred to by the brand as “Bored Ape.”
As the Ape shown has been licensed by Old Navy, its shirts are not one-of-one and can be purchased in numerous quantities and sizes. Each tee is priced at $18.99, making it some of the cheapest Bored Ape memorabilia around — the Apes themselves have sold for up to $3.4 million. It should be noted that the licensed graphic tee, made of 100 percent cotton, is not linked to a digital counterpart or NFT. The short-sleeved design is now available online through Old Navy’s parent company Gap.
