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Bangkok Post
Bangkok Post
Business

Old Navy Made Clothing Sizes for Everyone. It Backfired.

Some consumers say they have been shopping for clothes at other chains, after being unable to find their sizes at Old Navy. Getty Images/AFP

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up.

The stumbles at Old Navy are a problem for its parent, Gap Inc.

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