What do Pete Davidson, Bella Hadid, Jake Gyllenhaal and Travis Scott all have in common, aside from their A-list status? They’ve recently embraced a unique kind of street style — one that’s emblazoned with logos of famous delicatessens and their most popular offerings, like knishes, pastrami, pickles and bagels.
Aptly dubbed “delicore,” the latest food-fashion fad celebrates one of New York City’s most prized staples: the local deli. Last September, delis officially earned their “It” status within the high fashion world when whimsical clothing designer Batsheva Hay debuted her Spring 2023 collection at the famed Ben’s Kosher Deli amid New York Fashion Week. However, prior to then, delis enjoyed their fair share of up-and-coming collaborations. In 2020, Gyllenhaal partnered with Russ & Daughters on a tie-dye salmon-hued T-shirt benefiting the Independent Restaurant Coalition. In 2021, the Hollywood star and deli joined forces again to release a $150 black “LOX” hoodie benefitting the Actors Fund. And in the following year, Coach and gourmet emporium Zabar’s collaborated to put out limited-edition swag, including a $495 sweater and a $550 leather tote.
