Earlier this week, pop star Sabrina Carpenter walked a runway in Paris's Place Vendôme looking like she'd stepped out of a time machine. Her Jacquemus striped maillot and coordinating wrap skirt were only halfway responsible for the comparisons to '40s cartoon pin-ups (to put the memes in politer terms). The real draw for vintage lovers was the "Please Please Please" singer's Old Hollywood hair scarf tied around her bouncy curls and under her chin. It was a hair accessory made for basking in the Saint-Tropez sunshine. It was a hair accessory for staring down a waiter at a beachfront café over the bridge of sharp cat-eye sunglasses. It was also the latest sign of a luxurious summer accessory trend in the making.
For the start of basking on a yacht season—that is, summer—celebrities have crowned vintage (or vintage-inspired) scarves their must-pack hair accessory. In Mallorca, Kendall Jenner wrapped her dark brown hair in a floral scarf to accentuate a teeny-tiny string bikini and oval sunglasses. Back in the States, Beyoncé sipped rosé on a Hamptons boat ride in a little white dress, white hair scarf, and white Miu Miu sunglasses. In between trips, stars like Kaia Gerber and Olivia Rodrigo have gone glamorously incognito with floral and dotted bandanas tied over their hair and beneath their chins. Carpenter also wore the same accessory in her music video for the smash-hit "Espresso," paired with a matching swimsuit just like her Paris runway walk.
There's a little bit of function in folding a scarf along the diagonal and fixing it over a low bun or loose curls. But this is a hair moment that's more about the luxury aura than taming flyaways, based on how each one is carefully coordinated with the rest of a capital-L Look. Forget a baseball cap or a simple headband: These do the same job, but with panache. I think a Marie Claire coworker speaks for everyone when she reacts to these photos with, "The vibes are immaculate."
In a way, the trend is harkening back to Hollywood's golden age of travel style. Before celebrities jet-setted in Alo Yoga leggings and Emi Jay claw clips, they protected their hair against wind on the Pacific Coast Highway or the walkway to their Pan-Am flight with tightly-tied silk scarves. Forever mood board fixtures like Audrey Hepburn and Katharine Hepburn, as well as '50s and '60s stars including Sophia Loren and Joan Collins, were photographed constantly in the demure scarves the likes of Dua Lipa and Lana del Rey are wearing now. In either era, they're paired with sharp cat-eye sunglasses and a slightly aloof attitude.
Flash forward to the present: Printed and silk scarves aren't just co-starring in celebrities' vacation Instagrams. They're also a fixture in everyday street style—particularly alongside the French Girl updos of Couture Week—elevating easy summer outfits from T-shirts and slip skirts to confectionary off-the-shoulder dresses. Some have tags from Hermès; others are under-$20 Etsy finds. And on TikTok, plenty of intrepid hairfluencers will show you exactly how to tie them.
The real beauty of tying on an Old Hollywood hair scarf is that it's a quick hairstyle with instantly glamorous results, no matter where you're wearing it. But if you're planning to pull your hair back in silk on the prow of a yacht docked in Montauk, invite me next time.
