The Athletic released an article this past Friday that ranked all 30 NBA teams in terms of the bang-for-your-buck Fan Cost Index (FCI), which summarizes the total costs of a family of four to attend an NBA game:
“The fan costs for the U.S. major sports leagues are calculated annually by Team Marketing Report, a Chicago-based sports business intelligence firm that since 1991 has crunched and published the numbers after conducting team surveys. The cost metrics are based on the average cost of four non-premium tickets, two beers, two sodas, four hot dogs, two souvenir hats (as a proxy for merch buying) and parking.
Premium seating isn’t included in the basic FCI rankings. Nor are secondary market ticket sales, which are a litmus test of a team’s popularity as a season progresses.”
