Today officially marks International Lego Day, celebrating the almost 70-year anniversary of when Lego first patented its LEGO bricks design in 1958. Lego has since become a global phenomenon, and some of the best Lego sets for adults tie in with popular culture trends, and have evolved far beyond the category of toys, now acting as profound works of art and even home decor.
We're big fans of Lego at Creative Bloq, although I am surprised that there's not more hype around International Lego Day, and from an e-commerce perspective, I haven't been able to find so much as a single promotional offer or sale to celebrate the occasion. What's up with that?
