A TikTok user identified as Mariah, who posts under the handle @scoochthatcooch, urged women in a video to check their toothpaste for an ingredient called xylitol. She said in the video’s on-screen text that “companies love to neglect women and design their products on men.”
Mariah, who appears to be filming inside a retail store in the video, did not speak during the clip. Instead, text overlays carried her message, including the line, “ladies, please buy toothpaste with extra xylitol.”
