The Ohio State football program is in danger of being left behind and it has decided to do something about it. In the new, unregulated, and somewhat oily world of Name, Image, and Likeness (NIL), things are becoming a little too much like the wild, wild, west where the sheriff just shrugs his shoulders and hopes the bludgeoning of the locals doesn’t get too bad.
OSU has always tried to be on the cusp of where the college football world is going and has more or less done a fantastic job, but if the NIL company event that was held on Thursday morning was any indication, there is fear that simply riding whatever wave comes its way is not enough.
