Ohio State is moving forward in the next phase of assisting its student-athletes when it comes to Name, Image, and Likeness (NIL). According to a release from the university’s athletic department on Monday, OSU is updating its NIL guidelines and creating a team to assist as NIL continues to evolve.
“We are updating our NIL guidelines to allow for the creation of the Edge Team to assist in connecting and coordinating NIL activities for our student-athletes,” Carey Hoyt, Ohio State senior associate athletics director and primary administrator for Ohio State’s NIL programs, said in a statement.
“Our guidelines were initially created to be restrictive, but now that we have a better understanding of NIL, it’s clear that we can provide more assistance in connecting student-athletes with interested brands. By allowing some OSU staff to interact with the brands and to educate and answer questions, we can eliminate hesitancy from brands, and donors, who were concerned about breaking rules.”
