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TechRadar
TechRadar
Carrie Marshall

Oh thank goodness: the ATSC has updated its rules on TV advertising volume limits to include streaming ads

ATSC
Web advertising and spam concept with businessman and megaphone.
  • Streamers are now included in the ATSC's loudness guidance for advertising
  • Ads should not be louder than the programs before or after them
  • Californian legislation is driving US-wide changes

For almost as long as there have been ads on TV, advertisers have tried to make those ads as loud as possible through various technological tricks. After many years of increasingly loud ads, the US introduced loudness limits for cable, satellite and broadcast TV, but legislation didn't apply to streamers — until now.

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