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Creative Bloq
Creative Bloq
Technology
Georgia Coggan

Oh dear, Will Smith – this AI mess stinks of desperation

Will Smith.

Will Smith has got himself into an embarrassing scrape that's painfully ironic, whilst completely exemplifying the slightly desperate edge he's had since that moment at The Oscars. Of course, it involves AI (as every decent scandal does at the moment), and it is exactly the opposite of what his personal brand needs at the moment. It's his biggest AI mess since that spaghetti video we were traumatised by.

The Fresh Prince is currently embarking on his comeback tour, and eagle eyes have spotted a use of generative AI that, frankly, belongs in 2023. The promo videos for the concerts contain footage of fans fawning and crying over his onstage performance, presumably to whip up the feeling that we all missed him very much and are delighted to see him back where he belongs. But unfortunately, those 'fans' have the distinct aroma of being AI generated, six fingers and all.

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