As the craze for compacts continues, and amid rumors that a new generation of PowerShot is being released this year, Canon has officially confirmed that it "will increase production and sales" of compact cameras. And there is a possibility that this will be achieved by outsourcing production to a third-party.
Citing perhaps its most popular compact, the Canon PowerShot G7 X Mark III – which is perpetually on back-order, and is selling for as much as $500 above retail price on the American used market – the company pledged to increase production to meet the demand that has been fed by social media frenzy.
