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The Economic Times
The Economic Times

Officer’s Choice whiskey maker targets premium spirits segment despite war-linked inflation worries

Allied Blenders Alok Gupta Luxury

India's Allied Blenders and Distillers is betting ​on premium spirits to drive ​future growth as demand remains resilient despite inflationary ​pressures stemming from the Middle East war, a top executive said on Friday.

Strong double-digit growth in the Prestige & Above (P&A) portfolio and its rising share in overall sales ‌value are ⁠underscoring the ⁠firm's strategy of prioritising profitability over mass volumes, Managing Director Alok Gupta said.

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