Guacamole producer Holy Moly has been under fire for a new ad campaign that presents its luxury dips as "Columbia's purest export". The "guac so good, it should be illegal" has a struck a nerve with Instagram commenters who claim the ad is "offensive" and "upsetting", allegedly perpetuating harmful stereotypes.
In an attempt to flex the freshness of its "export", the brand missed the mark by employing drug culture language and imagery, insinuating a connection between the South American country and illegal drug-based activity. But while we often see brands court controversy, guac is the last thing we'd expect to cause contention.
