When offered redundancy, Brian O'Casey opted to venture into the world of entrepreneurship instead of looking for a job in the corporate sphere.
Now with almost six years of business ownership behind him, Brian spoke to Dublin Live and reflected on the journey from patisserie idea to perhaps the most beloved donut store in the city, which can now be found in eight locations in Dublin.
Explaining how his Offbeat journey began, he said: "I used to work for a company called Arizta, which before that was Cuisine de France. I was involved in the brand, product development and that side of the business.