H. Moser & Cie is the latest and most interesting brand to line up on the F1 grid. The watch brand joins the likes of IWC, Richard Mille, Girard-Perregaux and TAG Heuer, having been asked by Alpine Racing to be its partner, confirming H. Moser & C's rapid ascent from plucky upstart (admittedly grafted onto older roots) to serious contender.
Led by Edouard Meylan since his family acquired the business in 2012, H. Moser & C has been transformed into one of the watch world's hottest properties. Its 3,000 or so annual production is barely enough to meet demand from collectors seduced by the very direct and individualistic character of the brand, design that’s based on, but not weighed down by, traditional codes and movements that are beautifully conceived and executed.
