Steam is massive, and the vast majority of digital PC games live and die by their success on Valve's platform. But other platforms, particularly those serving regions where Steam's reach is limited, can be huge factors in a game's global success. That's the argument presented by Vadim Andreev, CEO of Rokky – a company specialized in helping game publishers reach PC gamers outside of Valve's ecosystem.
"Steam is the centre for everyone, yes," Andreev says in an interview for the latest issue of the Knowledge newsletter. "Of course, you must be on Steam. But Steam isn't the entire world. There are very big markets – China, Eastern Europe, Latin America – where local platforms are simply stronger in trust, in loyalty, in payment behaviour."
