For Coventry City and Luton Town, how do you even begin to quantify the enormity of Saturday’s Championship play-off final?
Financially, of course, the prize is seismic. The winner can expect additional revenues between £170-285m over the next three seasons, depending how long they stay in the top flight. When you consider that both clubs’ annual income is around £17-18m right now, those are transformative, lottery-ticket numbers.
