‘Of course it’s disturbing’: will AI change Hollywood forever?

‘If the AI does a better job then how do people start getting into an industry to learn from ground up, to grow into a position of expertise eventually?’ … the Hollywood sign Photograph: Timothy Aikman/Alamy

What will AI (artificial intelligence) do to Hollywood? Who better to answer that question than ChatGPT, a thrilling but scary chatbot developed by OpenAI. When the Guardian asked it about AI’s potential impact on the film industry, it made the following points:

1. Scriptwriting: AI can be used to analyze existing screenplays and create new ones, potentially leading to more efficient and cost-effective screenwriting.

2. Pre-production: AI can be used to streamline the pre-production process, including casting, location scouting and storyboarding.

3. Special effects: AI can be used to create more realistic and immersive special effects, potentially reducing the need for practical effects and saving time and money in post-production.

4. Audience analysis: AI can be used to analyze audience data and preferences, helping studios make more informed decisions about which films to greenlight and how to market them.

5. Distribution: AI can be used to personalize movie recommendations for viewers and optimize distribution strategies, potentially leading to higher ticket sales and revenue.