Not a fan of carrots? Can’t think of anything worse than a cucumber? Feel a little green when you see an aubergine? Whatever your vegetable aversion, Oddbox’s new initiative is here to help.
While the company began by offering a ‘surprise box’ filled with rescued fruit and vegetables, it is now allowing people to swap each item in their box for something they like more.
The subscription-based service has delivered more than 7 million boxes since it launched in 2016, and has rescued over 48,000 tonnes of fruit and vegetables from going to waste.
This decision came after internal research from the company found that 80 per cent of people it surveyed said they had tried to change their mind about a fruit or veg they didn’t like, yet only 27 per cent had been successful.
Okra topped the list as the most-hated veg, followed by Jerusalem artichoke, fennel and celeriac.
Top 10 most-hated fruits and vegetables, according to Oddbox
- Okra – 22.12 per cent
- Jerusalem Artichoke – 21.48 per cent
- Fennel – 18.97 per cent
- Celeriac – 17.98 per cent
- Marrow – 17.94 per cent
- Artichoke – 15.67 per cent
- Turnip – 15.27 per cent
- Kale – 13.48 per cent
- Aubergine – 12.89 per cent
- Grapefruit – 12.81 per cent
“Beetroot tastes like mud and regret,” one respondent said, while another added: “Marrow is pointless. Just a big watery mess of a vegetable. I'd rather just cut out the middleman and have a glass of water”
“Celery is so sad. It tastes like sadness,” another person added, while a fourth said: “The only good thing about sprouts is they make fantastic missiles.”
“Our research shows that a significant portion of the population is actively trying to change their minds about certain veggies but struggling to succeed. With our new pick-your-own boxes, we’re giving our community the option to experiment with new ingredients or completely avoid those they dislike – all while staying true to our mission of reducing food waste,” Emma Bennett, Senior Brand and Content Manager at Oddbox, said.
“95 per cent of our community said having more choice made them waste less at home. And as our mission is all about fighting food waste, it makes sense for us to give people greater control over the fruit and veg they rescue in their Oddbox each week.”
Yet to give Oddbox a try? Now’s your chance. The brand is offering 50 per cent off to Standard readers ordering their first box. Simply use the code ‘STANDARD50’ at the checkout and wait for all the fruit and vegetable goodness to land on your doorstep.
Oddbox pick-your-own boxes
Never have a vegetable you hate again with Oddbox’s new pick-your-own boxes. The new initiative allows customers to ‘swap’ each item in their box for something they are more likely to enjoy – all while still supporting local growers and fighting food waste.
Buy now £14.49, Oddbox
